Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
The emotionally charged images in the brochure reflect the urgency of the work done by the Coast Guard and helped place the donor on the scene. “The stories depicted accidents that could happen to anyone, anytime — a subtle reminder that anyone who sails can suddenly need the Coast Guard’s help themselves,” Riggs wrote.
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And the 2012 Winners Are ...
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Fundraising Campaign of the Year: Leader Dogs for the Blind
Grand Control of the Year: National Center for Missing & Exploited Children
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
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