Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

This package had a 27.3 percent higher response rate, raised 23.5 percent more total revenue and cost 4.4 percent less per piece than the preceding year’s package, Riggs said. “Plus,” she wrote, “the client felt the brochure was so effective at showing the Coast Guard’s life-saving work that they asked us to print an extra 500 copies so they could use them as a leave-behind piece at another fundraising event.”