Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

While the package focuses on Family Food Kits that, for $16, provide a family of five with three nutritious meals, and it includes a card to sign and return for a family receiving the donor’s gift, our judges were most impressed with the quality storytelling and compelling images — not to mention the dark and dirty red, white and blue color palette that was at the same time patriotic and somewhat unsettling.