Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

Wolf wrote that previous efforts to convert dedicated children-of-the-world donors to supporters of an all-American problem had “flat-out failed.”

Among other great response statistics, Wolf pointed out, “For this client, an acceptable baseline return on investment is a 4:1 income-to-cost ratio, or $4 brought in for every $1 invested. [This package] started with that exact return, but then the returns began to escalate: 6.3 to 1 and finally 23.6 to 1 in the ‘No Child in America Should Go to Bed Hungry’ package.”