Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

The letter carried the “friend” theme throughout. Plus the package utilized the coupon concept of an already successful check package, along with a perforated, personalized membership card, thereby using proven techniques for this client’s typical audience.

Our judges were equally jazzed by the outer imagery. Judge Dane Grams liked that the image was “strong and not overly sad,” adding, “I love this package.”