Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
As far as results, it seems CDR found quite a few new and generous friends for the animals. The “You’ve Got a Friend” package beat both the check coupon control package and the membership card control package in average gift in every list tested. It also beat the controls in response rate in four out of five lists tested.
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And the 2012 Winners Are ...
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Fundraising Campaign of the Year: Leader Dogs for the Blind
Grand Control of the Year: National Center for Missing & Exploited Children
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
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