Direct Mail Drop

MARCH 9, 2009, eMarketer — Consumers may call it junk mail, but for over half a century marketers considered direct mail to be the “old reliable.”

Now, for the first time since direct mail began to be tracked in 1945, figures show that both direct mail spending and volume declined sharply in 2008.

According to “A Channel in Transformation: Vertical Market Trends in Direct Mail 2009,” from the Winterberry Group, US direct mail spending fell nearly 3% last year.