Bridge the Giving Gap
Direct-mail efforts with extra-personalized attentioncan move donors from low-value to high on their way to major gifts.
In most mid-size to large nonprofit organizations, there are two distinct areas from which revenue is generated from individual donors. The names vary: Membership hands off to development; direct marketing supports major gifts; marketing feeds donors to advancement.
In each situation, one group is dedicated to generating broad-based support via a bevy of direct-response techniques. Another very separate group raises large or major gifts utilizing relationship-based techniques. The impact of this structure is, in most cases, a siloed system that doesn’t make it easy for staff to transition donors — and a jarring experience for the donors themselves.
- Companies:
- Mindset Direct
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