Bridge the Giving Gap

Though no direct ask should be included, there are some times when a return envelope makes sense. For instance, if an item, such as an ornament or card for a service recipient, is included for the donor to sign and return, a convenience envelope should be included. No reference is made to a gift request, but many donors will return a gift of support and may, in combination with the gifts of other donors, pay for your costs to do the cultivation mailing.