Bridge the Giving Gap
Direct-mail efforts with extra-personalized attentioncan move donors from low-value to high on their way to major gifts.
Establishing measures of success
Because mid-level giving programs are hybrids of direct-response and major-gifts efforts, the way in which you measure them also is a hybrid of these two areas. There are both hard and soft metrics that can be used to evaluate the performance of a mid-level giving program.
- Companies:
- Mindset Direct
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