Bridge the Giving Gap

Soft metrics — those more qualitative measurements of the success of the program — also should be looked at when evaluating the mid-level program. Because this program serves as a bridge between direct response and major gifts, fundraisers should look at the interdepartmental collaboration fostered by the mid-level program. How are both groups working together to increase the effectiveness of the mid-level program? Are resources being shared? Have any preexisting issues of “donor ownership” been improved upon or alleviated? What do staff relationships look like? How smoothly is donor migration managed?