Bridge the Giving Gap
Direct-mail efforts with extra-personalized attentioncan move donors from low-value to high on their way to major gifts.
Professional fundraisers on either side of the divide spend their time developing techniques and processes to increase the value of fundraising efforts — independent of what the other group is doing. Too often there is little or no collaboration between the two. And this is unfortunate because the ideal donor-lifecycle model would have these two groups working together to move donors up the giving ladder from first gift to ultimate gift in a strategic and systematic, yet personalized, way.
- Companies:
- Mindset Direct
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