Bridge the Giving Gap

Catholic Relief Services, a premier sustained development organization that raises the majority of its support through direct channels, recently did just that. When creating its mid-level giving program, it originally identified five different source groups for inclusion, taking into account the different types of gifts it receives. After one year of mid-level treatment, CRS found that four out of the five original source groups performed significantly better with the additional mid-level treatments. The fifth group didn’t respond any differently to the treatment than it had to the traditional direct-response program and was migrated back into the general donor pool.