Bridge the Giving Gap

Message depth and approach
While increasing your investment in direct-mail production — through nicer stocks, closed-face envelopes and postage — can help improve mid-level efforts, distinct package treatments should be considered as well. This means integrating the best of the “personalized” world of major gifts with the improved production technology available in direct response. Live handwriting, oversized and highly personalized carriers, and specialized treatments such as paper-clipped business cards and personalized folders can have enormous impact with these valuable donors. Even more important than the look of the package is the appropriate message. Donors who are ready to make this more substantial financial commitment to an organization need deeper and more substantial messaging about your work and the impact of their gifts.