Bridge the Giving Gap

In addition, appropriate messaging also means taking a look at the proper balance of cultivation and solicitation that mid-level donors receive. Balanced cultivation is more than simply sending an acknowledgment after a gift. Donors at this level should receive targeted cultivation mailings — with a very soft ask or no ask — in order to continue to deepen their commitment and explain their vital role in the organization’s work. Cultivation pieces can include invitations to events, progress reports on program areas of interest to mid-level donors or announcements about an award your organization has received.