An Offer They Can't Refuse
Engaging formats and innovative techniques combine to draw in donors.
As fundraising and direct-response guru Roger Craver emphasized in a recent Agitator blog post, “The Rest of the Retention Story — Part 3,” “Donors are made, not born.”
So how can organizations affect prospective donors’ attitudes from the first direct-mail communiqué so they make the commitment to donate? Creating a commitment through an irresistible proposition is a good way to start.
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