An Offer They Can't Refuse

Reviewing the inserts, it wasn’t easy to determine why the tiny crutch was included other than for shock value. The color red was used strategically throughout the communication. The font size was selectively ramped up for emphasis. All of the four inserts were photo-heavy with case studies of children affected by land mines and an unbelievable initiative that was both sad and hopeful. So, I took the plunge, crossed out my colleague’s name on the reply form and mailed my donation.