An Offer They Can't Refuse
Engaging formats and innovative techniques combine to draw in donors.
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Cheryl Keedy
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Within two weeks I received an acknowledgment — a hand-addressed envelope including a letter with the standard reference to the gift amount and date — but the overall tone was anything but standard. My small, single gift was acknowledged in a big way. Phrases including “warmest thanks,” “generous contribution,” “I thank you sincerely” and “together we are accomplishing remarkable feats” stood out. The final personal touch on the letter was a handwritten “thank you.”
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Cheryl Keedy
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