An Offer They Can't Refuse
Engaging formats and innovative techniques combine to draw in donors.
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Cheryl Keedy
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Also included was a simple, four-color, three-panel brochure highlighting a case study of Fymée from Port-au-Prince, Haiti, and her amazing two-month transformation. The headline of the brochure noted, “Your gift mends lives, like Fymée’s.” The brochure also stated, “You make a profound difference” and “You enable children to walk again.” The focus was on me, the donor — and how my contribution made a difference. It made me feel appreciated and wanting to do more.
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Cheryl Keedy
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