An Offer They Can't Refuse
Engaging formats and innovative techniques combine to draw in donors.
Having recently reviewed the Target Analytics donorCentrics 2013 Index of National Fundraising Performance second-quarter results and the industrywide focus on the importance of relationship marketing (not transactions) affecting the donor experience (not the donor’s behavior), it struck me that we have the proven tools needed; we just need to change how we use them if we are going to improve the metrics for acquiring and retaining committed donors.
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