An Offer They Can't Refuse

Results indicate overall donor numbers continue to steadily decline across all sectors. New-donor growth continues to be an uphill climb for most organizations. Lists, offer, creative, copy, post-recession slow growth … so, where to start?

The following are a few exceptional examples of how organizations have used proven formats like certificates, surveys and acknowledgments to enhance the donor experience and, in turn, drive up continued commitment. (Although these are examples of singular efforts, the point is not lost that it’s the cumulative communication with the constituent that creates the total donor experience … or lack thereof.)