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Certificate of appreciation and survey format
Certificates of appreciation as special inserts are used frequently within a wide spectrum of fundraising initiatives — special appeals, renewals, requests to upgrade and even acquisition formats. The first example demonstrates how City of Hope used a high-touch certificate and survey format as part of a cultivation strategy — acknowledging committed donors who had supported the organization for 10-plus years. The signature blue, 9-inch by 12-inch envelope; matching embossed certificate with cardboard insert; and letter recognizing the donors’ loyal support, dedication, friendship and partnership are impressive.