An Offer They Can't Refuse

The year-end ask was soft and included a return envelope. The few components included within this request did a solid job of conveying appreciation of past support and the hope for a continued partnership to accomplish the initiatives ahead.

Invitation-sized, ‘interactive’ insert and intriguing teaser
This communiqué survived the gauntlet of my daily search for unique formats in spite of the standard direct-mail techniques of an outer envelope with window and metered postage. Four noteworthy elements saved this piece from the trash: 1) the 5-inch by 7-inch invitation-style size; 2) the selection of crème paper and metallic ink; 3) the filigree decoration elegantly framing one corner of the outer envelope; and most importantly, 4) the surprising “Happy Anniversary” teaser printed in elegant script. Missing was the live, First Class stamp, but the intent of capturing my attention was accomplished. I had to open the envelope to figure out whose anniversary was being celebrated!