An Offer They Can't Refuse

Inside, on matching paper, the note card front panel pronounced again, “Happy Anniversary!” Lifting the note card panel, the name of the organization, Feed the Children, was revealed for the first time. The format: a simple 6-and-a-quarter-inch by 9-inch, four-paragraph letter from the chairman of the board with drop-cut and nested reply form. The letter began with first-name personalization and intriguing first-paragraph copy: “Today is a very special day. This is the anniversary of your heartfelt commitment … 11 years ago today …” Really? Of course, I had to continue reading.