An Offer They Can't Refuse

The brief but powerfully written letter acknowledged when the first gift was received — 11 years ago in February — and the total cumulative amount of personal donations received to date. The copy emphasized the life-changing difference the donor’s contribution had made, using one simple word — you — 11 times for repeated emphasis — “Thank you for your compassion” and “Thank you for your commitment” and “… it is our privilege to continue partnering with you.”