An Offer They Can't Refuse

Feed the Children could have asked the donor to simply renew, the same as most other organizations do. And it could have just referenced the “member since” information and cumulative gifts. But it was the organization’s unique approach, acknowledging the anniversary of the donor’s first gift and her 11 years of commitment, that caught my attention and got me to open the envelope. Someone at Feed the Children is on the right donor-retention track in terms of smart donor-recognition cultivation techniques. Feed the Children could have sent this donor a certificate of appreciation, but the simple words “Happy Anniversary” are what got this envelope opened.