Direct mail fails, but face-to-face and Internet fundraising are big in Italy and Spain.

By Daryl Upsall

It’s not just the lure of culture, tapas and vino tinto that is bringing many international NGOs into the Spanish fundraising market, or the Coliseum, pasta and Barolo that draw them to Italy. As the third sector globalises and acts as a counterbalance to the enormous forces of global business, it, too, is moving into new markets as traditional ones become saturated, and new opportunities overseas are on the horizon.