Direct mail fails, but face-to-face and Internet fundraising are big in Italy and Spain.

By Daryl Upsall

Not quite there
Major-donor fundraising is in its infancy, as is legacy fundraising; this is largely due to lack of activity and expertise within the NGOs and other institutions such as universities. This is slowly changing, but it is taking considerable effort to convince senior management and board members to understand the value of this area of fundraising.