Direct mail fails, but face-to-face and Internet fundraising are big in Italy and Spain.

By Daryl Upsall

Additionally, the wealthy and powerful of Spain have not been educated as to the concept of large-scale philanthropy, nor do they seem especially motivated in this area to date.

Corporations are beginning to pay lip service to corporate social responsibility — especially the multinationals — but few have dedicated departments or even staff dealing with it. Indeed, most are not really very aware of the mutual benefits of association with the nonprofit sector. Foundations tend to be associated with the same major corporations as above and very often mix the role of the foundation with that of the marketing department, using the foundation to sponsor events.