Direct mail fails, but face-to-face and Internet fundraising are big in Italy and Spain.

By Daryl Upsall

A further major lure for international development charities to establish in Spain is to gain access to the increasing pool of funding from national and regional government overseas development aid.

An interesting dilemma currently facing INGOs when looking to enter into new markets is: If revenues are tight in the home market and the U.S. dollar weak against the euro, why invest in new markets? For me, the answer is simple. It’s wiser to invest in a new market that is not in recession and has a higher long-term return on investment on fundraising than your home market. FS