Direct mail fails, but face-to-face and Internet fundraising are big in Italy and Spain.

By Daryl Upsall

Not all international charities are keen to take on the challenge of investing in growth too far from their cultural and geographical bases, so they have looked increasingly at Eastern and Southern Europe as underdeveloped markets that offer new fundraising opportunities.

When INGOs look to Southern Europe, Italy or Spain usually end up at or near the top of the list. Both markets have a fair degree of cultural similarity, but have differing advantages for an outside NGO to take into account.