A Premium (and Freemium) Arms Race

And the venerable tote bag? Paralyzed Veterans of America mailed one, selling its hundreds of possible uses, its symbolism as a "message of support and hope," and only asking for a $3 donation in return (Archive code #604-171930-1006B). AmeriCares enclosed a tote in a campaign that asks a supporter to first imagine that bag filled with supplies for a clinic, then visualize 35 bags for 35 clinics. It's a good way to motivate donors (their dollars go far), show appreciation for their help and promote the group's brand (Archive code #605-174932-1008).