Direct Mail: How Much is Too Much?
Don’t worry — frequent, relevant mailings inspire donors.
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I’m often asked, “How many fundraising appeals should we send to our donors each year?” The question usually comes after some senior executive or board member has complained to a fundraising manager about overly aggressive appeal frequency. Or after a few donors have written to complain about “too much mail.”
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- Companies:
- Merkle Response Management Group
Timothy Burgess
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