Direct Mail: How Much is Too Much?

What’s important here is the fact that you’re honoring your donors by giving them choice and control over their relationship with your organization. It’s not the frequency of appeals that’s most important, it’s the legitimacy and integrity of your fundraising needs.

3. Donors need a variety of communications. You will have greater success if you vary the tone and content of your communications. Appeal letters serve one purpose and one purpose only — raising money. Other communications — such as newsletters and gift receipts — can be highly effective education vehicles to explain your mission and values, and to affirm and thank donors for their support.