Direct Mail: How Much is Too Much?
Don’t worry — frequent, relevant mailings inspire donors.
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6. Most recent to give, most likely to give again. This fundraising truism is worth repeating. The donor who gave most recently is the donor who will give again the soonest. Don’t exclude recent givers from your direct-mail appeals. If you do, you’ll only be reducing the amount of money you’ll raise.
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- Companies:
- Merkle Response Management Group
Timothy Burgess
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