Direct Mail: How Much is Too Much?
Don’t worry — frequent, relevant mailings inspire donors.
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Look at every appeal, every newsletter and every gift receipt as a heart-touching event that links your donor with the cause he urgently wants to support.
8. Fundraising is a high calling. Those of us who design and manage fundraising programs are engaged in a wonderful profession that helps meet urgent needs. It’s a great privilege to give donors the opportunity to extend the grace of giving.
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- Companies:
- Merkle Response Management Group
Timothy Burgess
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