Direct Mail: How Much is Too Much?

If you view your job from this perspective, you will be less concerned with the frequency of appeal mailings and more concerned with how best to empower your donors by enabling their giving.

Timothy Burgess is co-founder of the Domain Group, an international direct-marketing firm serving nonprofit organizations in North America and Europe. He’s been raising money for others for 27 years. He is vice chair of the DMA Nonprofit Federation Advisory Council and chairs the federation’s ethics committee. He can be reached by at tim.burgess@thedomaingroup.com or 206.834.1480.