Direct Mail: How Much is Too Much?
Don’t worry — frequent, relevant mailings inspire donors.
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More than a year ago, my colleagues designed a donor-tracking study to gain better insight into this question. Four equally sized groups of donors to a particular nonprofit organization were isolated into four test panels. All the donors were current; each had given at least one gift of any amount in the previous 12 months.
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- Companies:
- Merkle Response Management Group
Timothy Burgess
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