Direct Mail: How Much is Too Much?
Don’t worry — frequent, relevant mailings inspire donors.
In this particular tracking study, the donor panel that received the highest frequency of appeals produced the best results for the nonprofit organization. Panel One produced 10 percent more revenue than the lowest panel. Its gift frequency was 7 percent higher than the lowest. And its donor-loyalty rate was 6 percent higher.
- Companies:
- Merkle Response Management Group
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