Direct Mail: How Much is Too Much?

Practical applications
Here are some practical tips you can take from this study to improve your own fundraising efforts.

1. Mail your donors frequently to keep them informed about how you’re using their gifts and to alert them to your continuing needs. Remember, contrary to our own beliefs and perceptions, our donors don’t think of our organizations every day or even every week. Donors are just as busy as you are, and they experience just as many distractions. Being in front of your donors and grabbing their attention for a few moments is very important to sustaining a productive relationship. If you aren’t communicating with your donors, somebody else is, and they will gladly accept your donor’s gift.