Direct Mail on a Limited Budget

Direct Mail on a Limited Budget

Sept. 20. 2005

By Lisa Jones Shay, CFRE

So many of us in the nonprofit world are on tight budgets and can't afford to hire a direct-mail agency. Many fundraisers think of direct mail as a fundraising letter that comes from a nonprofit organization and describes its needs, and then requests gifts of support to help it fulfill its mission. Not true! An effective fundraising letter: