Direct Mail on a Limited Budget
- Think about why you're writing this particular letter.
- What kind of people are you writing to?
- What are you asking people to do (minimum contribution)?
- What circumstances are you writing about? Be specific (e.g., an exciting new opportunity; unanticipated demand for your services; launching a new program; shortfall in gifts or corporate or foundation funding; maybe a challenge grant).
- People:
- Lisa Jones Shay
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