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September 20, 2005

Direct Mail on a Limited Budget

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Who from your organization will sign the letter?

What are the benefits if they respond? (List the tangible and intangible benefits.)

Why do they need to respond now? (Urgent need; opportunity; holiday; deadline; etc.)

When do you want the recipient to receive your mailing? Is it seasonal or time-dated?/ul>

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People:
Lisa Jones Shay

Places:
Pleasant Grove
Texas
West Dallas

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