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“If they can tell me that they help people who were hit by floods two counties away from where I live, it’s going to hit home a lot harder,” he says.
Goldsmith explains that stamps are more personal than indicias. But if the outer envelope is less personal-looking, with headlines and a lot of graphics, he recommends using an indicia.
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- Companies:
- Horah Group
- People:
- Dick Goldsmith
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