Direct-mail Options From Dick Goldsmith

“There’s no sense in spending your money on a personalized stamp, because everybody knows that it’s not personal mail. If you’re sending out a package that you want to look like a personal mailing, then you should use a stamp,” he says.

Goldsmith also shares advice on using elements like Post-it notes and postcards. Putting a Post-it note on the outer envelope costs more money in postage, but it definitely attracts attention. It can be used as a teaser to get recipients inside your mailing.