Direct-mail Options From Dick Goldsmith

But if you’re going to use a Post-it note, make sure that it serves a purpose beyond directing recipients to “look inside” your envelope.

“That’s a waste of money. You don’t need to have a Post-it note to say that,” Goldsmith says. “What you really want a Post-it note for is to remind somebody to do something and have on that Post-it note contact information — a URL, a phone number, something that they can just keep and know that based on that they can respond.”