Direct-Mail Spending Down in 2008 and Still Falling
Winterberry Group Report Finds Steep Drop in Volume from Credit-Card and Loan Companies
More declines on the way?
But if the situation in the credit and housing industries doesn't right itself that 12% number could climb even higher for 2009. "If things stabilize in those markets and marketers begin to reassess the way they do direct marketing there could be some stabilization and the numbers may not be as dire [in 2009]," Mr. Margulies said. "But right now there's no reason to believe that's going to happen."
- Places:
- New York
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