Direct-Mail Spending Down in 2008 and Still Falling
Winterberry Group Report Finds Steep Drop in Volume from Credit-Card and Loan Companies
The Winterberry white paper, called "A Channel in Transformation: Vertical Market Trends in Direct Mail 2009," attributes the declines to the recession, rising postage rates and an increasing preference among marketers for low-cost digital communications. Jonathan Margulies, director of Winterberry Group, said that while the numbers represent a significant drop-off, no one needs to be making funeral arrangements for the direct-mail industry just yet.
- Places:
- New York
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