Direct-Mail Spending Down in 2008 and Still Falling
Winterberry Group Report Finds Steep Drop in Volume from Credit-Card and Loan Companies
As more and more people stop spending and the economic situation worsens, Mr. Margulies believes direct-marketing tactics will and should be the avenues marketers turn to. Generally, direct marketing is seen as very accountable, affording good return on investment. So while direct mail is softening, other direct-marketing avenues, such as data analytics, CRM and e-mail, are expected to remain strong.
- Places:
- New York
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