Direct-Mail Spending Down in 2008 and Still Falling
Winterberry Group Report Finds Steep Drop in Volume from Credit-Card and Loan Companies
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Michael Bush
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"Financial-services companies don't have the need to market the way they did the last few years, and that's taking huge amounts of dollars out of the direct-mail application," he said. Mr. Margulies goes on to admit that the cutbacks in those two categories may actually "unfairly skew the picture against the whole medium."
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